The Josh Cellars collection
September 25, 2026

The Josh Cellars Story

Josh Cellars was founded in 2007 by former sommelier and wine industry veteran Joseph Carr. He named the brand as a personal tribute to his father, Josh, a U.S. Army veteran, volunteer firefighter, and hard-working Vermont lumberjack.

Our Humble Beginnings

  • The Inspiration: Joseph Carr and his wife refinanced their home to fund their dream of building an approachable, high-value wine brand.
  • The Name: Carr’s mother suggested honoring his father by using his old nickname, “Josh,” writing it out in the signature calligraphy seen on our labels today.
  • Early Days: Carr initially crafted the wine at partner wineries, selling his first cases directly out of the back of his truck.

Our Wine Portfolio

We offer a diverse portfolio of varietals spanning red, white, rosé, and sparkling options, sourced primarily from premium California wine regions.

Red Wines

  • Cabernet Sauvignon: Our flagship wine, featuring rich flavors of blackberry, toasted hazelnut, and cinnamon.
  • Pinot Noir: A lighter, elegant red showcasing bright cherry, strawberry, and dark chocolate notes.
  • Merlot: A soft, approachable red highlighted by flavors of black cherry, plum, and warm vanilla.

White & Rosé Wines

  • Chardonnay: A balanced, lightly oaked white featuring bright citrus, honey, and juicy peach.
  • Sauvignon Blanc: Crisp and highly aromatic with prominent flavors of lemon, kiwi, and green apple.
  • Pinot Grigio: A refreshing, light-bodied option focused on crisp citrus and stone fruit notes.
  • Rosé: A crisp, summer-friendly wine offering delicate strawberry, citrus, and white flower aromas.

Appellation-Specific Reds

  • Paso Robles Cabernet Sauvignon: Sourced from Central California, offering a jammy, full-bodied profile with notes of blueberry, dark chocolate, and structured tannins.

Non-Alcoholic Offerings

Josh Cellars has proudly expanded into the zero-proof market with the Josh Cellars Non-Alcoholic Sparkling:

  • The Craft: Produced in the Veneto region of Italy by our standard Prosecco winemaking team.
  • The Blend: Crafted from premium Glera grapes (the traditional Prosecco grape) and blended with a touch of Moscato grape must for aroma.
  • The Standard: Contains less than 0.5% ABV, meeting the legal standard for non-alcoholic labeling.
  • Taste Profile: Features lively carbonation and strong, inviting aromas of green apple, pear, and citrus.